Chiropractic advertising / by Harry E. Vedder, D. C., Ph. C.
Por: Vedder, Harry E. (Harry Edwin)
Tipo de material: 
TextoSeries Green books (Davenport, Iowa)v. 16Editor: Davenport, Iowa : Harry E. Vedder, D. C., Ph. C., [1924]Descripción: 241 p. : il. ; 24 cmTema(s): Quiropráctica -- MárketingLOC classification: RZ232.2 | V42 1924 | Tipo de ítem | Ubicación actual | Signatura | Estado | Fecha de vencimiento | Código de barras |
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UNEVT Ocoyoacac General Stacks | RZ232.2 V42 1924 (Navegar estantería) | Disponible | B1-03770 |
Reimpreso por el Colegio de Quiropráctica Palmer en 1997.
CHAPTER I. SELECTING A LOCATION Personal Characteristics Community Office Location (Small Town, Large or Small City) CHAPTER II. QUESTIONNAIRE RETURNS Discussion of Newspaper and Telephone Directory Advertising Signs Direct by Mail Tracts and Pamphlets Getting Started Pulpit Influence CHAPTER III. CAPITALIZE YOUR RESULTS Duty vs. Ethics Satisfied Patients Proper Methods Dismissing Patients CHAPTER IV. HEADLINES Brevity Blind Headlines Live News Bold Type CHAPTER V. DISPLAY ADVERTISING Location as to Page Makeup of Space Size of Space and Contrast Titles Action Lines CHAPTER VI. ANALYSIS OF DISPLAY ADVERTISING CHAPTER VII. SELLING Function of Advertising Consistency Class and Age Appeals CHAPTER VIII. CHIROPRACTIC—BUSINESS OR PROFESSION Build for the Future Rolling Stones Drifters The Remedy CHAPTER IX. PRICE CUTTING Cost of Your Training and Worth of Health CHAPTER X. CONFIDENCE CHAPTER XI. FRIENDLINESS CHAPTER XII. THE PEOPLE RULE CHAPTER XIII. SUGGESTIONS FROM THE FIELD CHAPTER XIV.DIRECT BY MAIL ADVERTISING CHAPTER XV. PROPER LETTERS FOR CAMPAIGN, “A” SERIES Discussion of Letters for Direct by Mail Campaign CHAPTER XVI. PROPER LETTERS FOR DIRECT CAMPAIGN, “B” SERIES CHAPTER XVII. LETTERS ADVERTISING SPINOGRAPH CHAPTER XVIII. LETTERS ADVERTISING NEUROCALOMETER EXPLANATORY
This 1924 1st edition correlates and systematizes the advertising experiences of practicing chiropractors of the early 1920s, and gives fundamental principles of different types of advertising. Included is information and examples on the application of advertising to chiropractic and the benefits that can be obtained through advertising.
Esta primera edición de 1924 correlaciona y sistematiza las experiencias publicitarias de los quiroprácticos en ejercicio de principios de la década de 1920, y proporciona principios fundamentales de diferentes tipos de publicidad. Se incluye información y ejemplos sobre la aplicación de la publicidad a la quiropráctica y los beneficios que se pueden obtener a través de la publicidad.
